Tradition refined
for the modern man.
Five Ayurvedic formulas. One complete ritual.
Join The Private Launch List →
Cleanse. Treat. Hydrate. Repair. Protect.
A Vaidya’s apothecary, in a clinical lab.
Manufactured under Ayurvedic license. Formulated to modern cosmetic standards.
Manufactured at an AYUSH-licensed Ayurvedic facility under License No. 1061-ISM (HR).
Our formulations draw from the classical Ayurvedic pharmacopoeia — Kumkumadi Tailam, Nalpamaradi Tailam, Triphala — and from single-source botanicals catalogued in the Bhavaprakasha Nighantu: Bakuchi, Manjistha, Brahmi, Gotu Kola, Ashwagandha.
Traditional indications — Varnya, Tvakroga, Vyanga, Sothahar — documented for each formula. Cited to text and page.
Tradition tells us what works. Modern formulation tells us how much, in what carrier, paired with what.
Prana Day Serum — Manjistha and Licorice with 2% niacinamide and stabilized hyaluronic acid. VedAura Day Moisturizer — Kumkumadi Tailam with 2.5% niacinamide, squalane, and Aquaxyl. Prana Night Serum — Bakuchi seed oil, the original botanical retinol, in a base of Brahmi, Ashwagandha, and Nalpamaradi.
ISO and GMP manufactured. MoCRA-registered. Free from parabens, sulfates, phthalates, formaldehyde-releasing preservatives, and synthetic dyes.
Tradition tells us what to use. Science tells us how to use it well.
Our Story
She never needed twelve products. Neither do you.
Mantra began in a kitchen, not a lab. Family rituals, ingredients respected, nothing wasted. Generations later, those rituals became formulas — refined for modern skin, manufactured to modern standards.
Read our storyFive minutes a day. Visible over time.
Two minutes in the morning. Three at night. The complete ritual for men’s skin.
Men’s skin is structurally different — 25% thicker, with higher sebum output and greater daily exposure to environmental stressors. Most skincare ignores this. Mantra doesn’t.
The Mantra Ritual is built around how men’s skin actually behaves: heavier sebum, denser collagen, slower visible turnover. Five formulas, sequenced AM and PM, designed to work as a system — not as five products you remember to use occasionally.
PureVeda Cleanser
Remove impurities, prep skin
Prana Day Serum
Brighten & defend with Niacinamide
VedAura Day Moisturizer
Hydrate & protect (follow with SPF)
PureVeda Cleanser
Remove the day's buildup
Prana Night Serum
Renew with Bakuchi & Ashwagandha
Triphala Night Cream
Deep repair with Triphala & Gotu Kola
Done daily, the difference compounds. Brighter tone. Tighter texture. Fine lines and pigmentation visibly reduced over time.
By Invitation.
A limited first release. Early access pricing, reserved for the list.
- 01 First access to the full five-formula ritual
- 02 Exclusive launch pricing — list members only
- 03 Priority on first-run inventory
Mantra launches Summer 2026. Quantities limited.